TARTE Shape tape concealer

I still remember the concealer craze back in 2016—when every beauty YouTuber and their mom had one holy grail in their makeup routine: the original Tarte Shape Tape. I was skeptical (how good could one concealer be?), but I caved and bought a mini “just to try it out.” Honestly, I didn’t expect much... and yet, years later, it’s still a daily staple in my makeup bag. That alone says a lot.

What’s made me stick with it through all the beauty fads and viral launches is simple: it works. And the Radiant version? It’s a dream. Think of it as the softer, glowier sister of the original. It gives medium, buildable coverage—enough to conceal dark circles, spots, and redness—but still lets your skin breathe. What really sets it apart is the lit-from-within finish. It instantly makes my face look brighter and more awake, even on those sleep-deprived mornings.

And despite the glow, it never creases under my eyes (which feels like a small miracle). It’s lightweight, hydrating, and long-wearing—it stays fresh-looking for hours without settling into fine lines or drying out. That’s thanks to its skin-loving ingredients like:

• Shea Butter – deeply moisturizing and helps smooth texture

• Mango Butter – rich in fatty acids to condition and protect the skin

• Licorice Root Extract – known for brightening and calming the skin

Together, they give this concealer a hydrating and smoothing effect, which is rare for something with such solid coverage. It’s also crease-proof, cake-free, and surprisingly versatile—you can use it to conceal, brighten, contour, or even spot-correct.

And the cherry on top? It’s vegan and cruelty-free, which just makes it that much easier to keep reaching for.

In a world where beauty products come and go, Shape Tape has genuinely earned its cult status. It's not just about hype anymore—it’s about performance, comfort, and results. And for me, it continues to check every single box.